Multi Media Marketing
La buyer persona è la rappresentazione di un acquirente-tipo di un certo prodotto. Tale rappresentazione serve per comprendere il cliente tipo nelle sue caratteristiche personali, oltre che socio-demografiche, per anticiparne i comportamenti e le scelte a beneficio della user experience e user satisfaction.
E’ molto importante individuare il Nostro cliente ideale o tipo, per attuare una strategia di Marketing mirata
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